The fourth and final Collana Impresa e Cultura publication surveys candidates for a new category of the Impresa e Cultura Award added in 2004 recognizing cultural institutions implementing gainful business strategies.
With this book, Sistema Impresa e Cultura showcases thirty successful organizations as a series of case studies. These institutions testify to the lasting benefits gained from ongoing relationships with the business community. It is Sistema’s hope that these examples will encourage cultural organizations throughout Italy to develop and maintain business partnerships and adopt advantageous strategic and organizational techniques.
Special thanks to Gioco del Lotto (Lottomatica) for its contribution
Preface:
Rocco Buttiglione and Filippo Penati
Introduction:
Business, culture, and region: a winning triangle
by: Innocenzo Cipolletta
Articles:
Forms of art: institutional and organizational models of the Italian cultural sector
by: Michele Trimarchi
Cultural institutions and enterprises in Italy: dialogue or double-monologue?
by: Pier Luigi Sacco
Art and Money
by: Colin Tweedy
Part I
30 Case Histories
Analysis by: Marianna Martinoni, Sistema Impresa e Cultura
Part II
From the Institutional Perspective
by: Antonio Paolucci, Special Superintendent of Polo Museale Fiorentino
The Business Side
by: Stefano Lucchini, Banca Intesa; Gianluca Coin, Enel; and Roberta Lubich, Lottomatica
Part III
Attracting Companies
by: Michela Bondardo and Daniela Ivaldi, Sistema Impresa e Cultura
Ten Golden Rules for Cultural Institutions
by: Sylvia Lahav, Former Education Curator, the Tate Modern and National Gallery
Interviews with Experts
Featuring: Umberto Allemandi, Editor, Il Giornale dell’Arte, Daniele Jalla, President, ICOM Italia, Paolo Mazzanti, Director, Assotele Comunicazioni.
